Since 1989 NZ On Air has measured local free-to-air television content. The Local Content Report compares the schedules of the four national free-to-air channels in 2005 to observe trends and changes in the local content landscape. The report used the Listener programme schedule and then measures the amount of time local content is broadcast. Some highlights from this 2005 report are that 7,026 hours of local content screened, 35.4% of prime time hours were local content, and TV One screened the most local content.
Key Results
Key trends
- The addition of Prime to the survey means that local content in 2005 increased by 603 hours (to 7026), compared with 2004 figures.
- Excluding Prime TV, local content remained relatively stable, with 6455 hours of local content on TV One, TV2 and TV3 (compared with 6423 in 2004).
- These hours mean that local content accounted for 32.7% of the 6am to midnight broadcast hours in 2005 (excluding Prime), compared with 32.6% in 2004. When you include Prime, local content as a percentage of total broadcast hours from 6am to midnight falls to 26.7%.
- Prime time local content increased in 2005: from 1860 hours in 2004 to 1937 in 2005 (excluding Prime). Including Prime, the total prime time local content hours in 2005 topped the 2000 milestone, and reached 2070.
- Total first-run local content hours declined slightly in 2005 (excluding Prime), from 5231 in 2004 to 5184. Adding in Prime, the total first-run local content on New Zealand screens reached 5684.
- TV One screened 54% local content for the hours 6am to midnight, compared with 51.6% in 2004. This brings TV One’s average hours of local content in this time period over the three years from 2003-2005 to 53.4%.
- TV2 screened 23.1% local content for the hours 6am to midnight, compared with 24.3% in 2004. This gives TV2 an average of 23.9% local content for this time period, for the three years from 2003-2005.
- TV3 screened 21% local content for the hours 6am to midnight, compared with 21.6% in 2004. TV3’s three year average for local content in this timeslot is 21%.
- Prime TV, included for the first time, screened 8.7% local content for the hours 6am to midnight.