A Public Information and Opinion Monitor has been completed annually since 1992 to gauge the performance of NZ On Air. It achieves this, amongst others, through measuring the level of understanding of its role and achievements in the previous year, and by gathering more general feedback on New Zealand broadcasting. In this 2005 monitor new questions were added to measure awareness, viewing, and preference for regional and digital television, and community and access radio. The Monitor uses a structured questionnaire to interview respondents selected using random digit dialling, resulting in a total of 999 respondents, of which 272 were Pacific people, for the 2005 monitor.
Methodology
The main sample of n=778 respondents were recruited using random digit dialling. The margin of error associated with a sample of n=778 is ±3.5 percent. On reduced base sizes the sample error will be greater than this.
In addition, a booster sample of n=221 Pacific people were selected from TNS’s panel of potential Lifestyle and Opinions Survey respondents, and through networking. Comparisons between Pacific people and Non-Pacific people are made throughout the report. Additional to the booster sample of n=221 Pacific people, a further n=51 Pacific people were interviewed as part of the main sample. This gave a total of n=272 Pacific people, with the remaining n=727 interviews (n=999 less the n=272 Pacific people) being classified as non-Pacific people.
Sample
- The person surveyed was the person within each household who was aged 18 years or over.
-
The main sample was geographically representative of the main urban, secondary urban and rural centres (100% national coverage). From 1997 the sample was extended to include rural households.
-
The sample profile is appended. As occurred in previous years, females (61%) were more likely than males (39%) to participate in the survey.
Interviewing
- Fully trained TNS interviewers, based in Auckland, carried out the interviewing. This survey was conducted using Computer Assisted Telephone Interviewing (CATI).
- Up to three call backs were conducted to reduce over-sampling of less socially active people.
- To ensure the quality of information, all interviewers’ work was checked for accuracy and completeness by a supervisor. Additionally, a 10 percent audit of each interviewer’s work was undertaken.
- Fieldwork was conducted between 7 June and 1 July 2005. All interviewing was conducted during weekends and weekday evenings.
- A structured questionnaire was used for the survey. The questionnaire is appended to this report.
Significant Differences
- Significant differences are marked in tables throughout the report. On the general sample tables (n=778 in 2005), a circle indicates a significantly higher result compared with 2004. A square indicates a significantly lower result compared with 2004.
-
On the Pacific tables, a circle indicates a significantly higher result compared with non Pacific people in 2005 a square indicates a significantly lower result compared with non Pacific people in 2005. Significant differences are reported only where they are evident.