An Innovative Approach to Changing Social Attitudes around Family Violence in New Zealand: Key ideas, insights and lessons learnt

The purpose of this review is to understand and articulate the approach of the campaign and determine how well the campaign is working. In particular, it articulates the key ideas, messages and approach of the campaign; review the evidence to better understand how well the campaign is working, and focus on lessons and insights that can be used to inform the future development of the campaign and enhance future government-led initiatives.