Published in October 2010 this report identifies opportunities for increasing revenue to the arts from private sources. The report concludes that in New Zealand the greatest opportunity for increasing private sector support is from business. The report also sets out recommendations to grow revenues from trusts and foundations and through individual giving.
Purpose
In May 2010, Creative New Zealand commissioned the Allen Consulting Group to conduct research into private sector support for the Arts, and to develop an action plan for increasing this support.
The research has two main objectives:
• examine and analyse the environment, trends and barriers/opportunities for increasing private sector support for the benefit of the Arts; and
• develop an action plan and recommendations that identify actions or initiatives that could be taken or developed by Creative New Zealand, arts organisations and the New Zealand Government to increase private sector support for the Arts.
Methodology
As part of this research, the Allen Consulting Group employed, to capture data for analysis:
• desktop research of existing reports, reviews, research publications and benchmark research about the general environment of private sector support for the Arts in New Zealand and abroad;
• an online qualitative survey that captured views from 20 businesses and two trusts/foundations. We interviewed also one trust/foundation respondent for further feedback. The survey was conducted between 16 July and 4 August 2010 from a sample of 50 businesses. We caution that this is not a scientific survey, and is not representative of all New Zealand businesses. However, the survey provides useful trend data and provides specific insights;
• seven individual consultations with members of an external reference group including individuals from the Arts Foundation of New Zealand, Inland Revenue, the Charities Commission, the Office of the Community and Voluntary Sector, the Ministry for Culture and Heritage, and Philanthropy New Zealand;
• five interviews with private philanthropists; most of them leading arts philanthropists with a long-term and informed view of arts funding in New Zealand; and
• two focus groups attended by a total of 10 large and small-size arts organisations.